'Hot Women Care About the Future of the Planet'
20.8.07
Louise Burfitt-Dons, GWA
We know that the
influence of women is huge on several fronts which is why we are
appealing to women to join our campaign.
A recent poll In
the US (Business Week and Gallup Poll) showed that with the next
three years women are expected to control 60 per cent of the country’s
wealth. As it is,they already purchase or influence the purchase
of 80 percent of shopping, including cars. They therefore have
the marketing clout to affect the corporations that produce these
consumer goods.
Additionally women
tend to be more concerned about the future of their children,
the livelihood of these children and the security of the home.
Therefore are more likely to respond to the urgent need for action
on climate change. They are also largely responsible for the purchase
of household equipment—as well as their application. So
when it comes to reduction in the use of kitchen equipment (for
example less tumble drying, cooking etc) women are the ones to
target. They are more likely to be responsible for switching off
lights and turning off computers and stereos left on when their
children go to school.
Despite changes
in society, figures still show that 79 per cent of women working
or otherwise are still responsible for the majority of food shopping.
They obviously therefore are the major decision-maker when it
comes to selecting packaged goods or whether or not to buy imported
produce.
And when it come
to holiday packages, once again we see that it is women who are
now more responsible for choosing and booking destinations. Over
the past 20 years women have changed their preferences for holidays
with the popularity of far-away resorts on the increase. But with
the future of our planet now very much in the hands of technological
research, we need to buy time critically. And to do so we must
reduce our dependence on energy as much as possible.
Please help by
signing up to join the Hot Women campaign. By doing so you will
be pledging to reduce your carbon emissions by at least 5 per
cent over a year.
Calculate
your emissions here
Already making
savings but happy to support us anyway? Then please sign up to
our free campaign Hot
Women to pledge your support.
