Celebrity Campaigners
15.9.06
Louise Burfitt-Dons

There’s no doubt that saving the planet is emerging as the highest rating moral issue for high profile individuals to chanel their publicity. And in this celebrity-driven self-obsorbed era we are experiencing, that is thankfully one of its redeeming aspects.

In America they say ‘get a name to get attention, get a glamorous name to get coverage’. For cultural change—which means varying our environment-affecting habits—we need a shift in what’s seen as fashionable and gets exposure to the masses. Of course that is where celebrity culture can help dramatically.

At the Global Warming Alliance we believe we need more than just coverage. Rapid action on all fronts to reverse climate change is the GWA’s priority. Which is why we must applaud the high profile visionaries but also some of the more modest motivators who form some of the our key people working to save our future.